CAREER HIGHLIGHTS:
1995 - 2001 The Digital Camera Company
Technical Director
Nigel and I then set about running presentations and demonstrations to every company, public service, photographic organisation and educational establishment that would have us (which was rather a lot!). This entailed lots of out of hours as well as travelling around the country. On the right is a picture of me in flight during a presentation in 1996.
We also took a (for us) huge stand at the Comdex UK show in London and had, according to the organisers, the most popular stand at the show.
We created a website that consumers and businesses could purchase cameras,
software and accessories from. This
was pretty new at the time too as
on-line shopping wasn’t the
standard, everyday process it is
now. In fact, when the first order
was waiting for us the morning
after the site went live, nobody
could quite believe it!
The technical data I gathered
and the pictures I took for the
website became a valuable source
of information for the entire industry.
Later we published a subset of the
camera database with sample images
and lots of other information
as a CD catalogue.
Another part of my task as DCC’s Technical Director was to get the company promoted in the press in such a way that we could be seen to be the experts in this rapidly expanding new technology.
As (very enjoyable) elements of that task I contributed to a number of magazines. Many were ad-hoc articles but in the very first consumer digital imaging oriented magazine - Digital Photo FX - I was the main camera reviewer for it’s first 3 years of publication.
One of my reviews - in February 1999 - was reprinted by Canon UK
and distributed to all of their resellers.
I also regularly contributed the “problems” page - called the Rampage - for What Digital Camera magazine from when it first appeared on the shelves in May 1997.
A three-pager I did for Digital Photographer magazine on high-end consumer cameras in 1998 can be found here.
Other stuff I did included presenting a paper to a medical and forensic symposium about the potential advantages of digital technology in these precision applications.
We (the team at NBA/Pixology) had been creating software that would work with any digital camera for a while - back then every camera used a different protocol and needed its own dedicated software to upload images to a PC - so our application was proving very useful to those corporates who were starting to experiment with digital imaging.
The problem, as we saw it, was that because of the “black art” nature of the new technology at that time, many companies were reticent to dabble. So we started “The Digital Camera Company” as a subsidiary with a view to selling this new hardware into larger corporates and then follow through with the software and services that NBA/Pixology was so good at making.
The Digital Camera Company also had its own online printing service.
Named FlashPrints it was, of course, run by Pixology.
Me, in full flight, extolling the virtues of the (then) brand new technology of digital pictures
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